The arrival of the Nazis in Vienna forced Horovitz to move the company to England. Horovitz was a pioneer of the international co-edition.

The classic, now familiar, archetypal Phaidon book was introduced in 1937 with large-format publications on Van Gogh, Botticelli, and the French Impressionists. Horovitz created quality books at an affordable price while Goldscheider contributed elegant layouts and handsome production. Horovitz named the company Phaidon ('ai' pronounced 'i' as in 'wise' - International Phonetic Alphabet) in reference to Phaedo, a Greek philosopher and pupil of Socrates, to acknowledge his love of classical culture. The company was founded in Vienna in 1923 by Dr Béla Horovitz, Frederick ‘Fritz’ Ungar, and Ludwig Goldscheider. In 2023, Phaidon celebrates its 100th anniversary.

Phaidon has a long and distinguished history as an art-book publisher with over 1,500 titles in print. We work with the world's most influential authors to produce innovative books on art, photography, design, architecture, fashion, food, and travel, and illustrated books for children. This is the perfect compendium for plant-lovers, budding gardeners, and would-be botanists and nature-lovers alike.Phaidon is the premier global publisher of the creative arts. Fully researched, written, and vetted by expert botanists from around the world, this book teaches children about plants in the context of their natural environment, and is ideal for geography and biology curricular tie ins, as well as being a book that will inspire children to love and care for the plants around them. Children will also learn how to use their new-found knowledge of the plant?s natural environment to care for the plants around them and at home. From the smelliest, such as the massive Titan Arum of the Indonesian rainforest, which stinks of rotting flesh to attract insects, to the hardest-working, including peat moss, an overlooked bog plant that helps protect our planet by trapping carbon dioxide, readers will learn about the vital role of plants in Nature through detailed, vibrant illustrations and fascinating facts. ndness? by introducing children to 66 amazing plants from the six major climactic zones around the world. This stylish and informative introduction to plants sets out to cure ?plant bli.

Journey across 40 incredible habitats around the world to discover the biggest, boldest, and stinkiest plants Without plants there would be no life on Earth, but most people are blind to their impact. A Home for Every Plant: Wonders of the Botanical World (Hardback)

Plant by Phaidon Press